Here I am inviting you to read the vision outlined here that is the MMCF (Man Made Cellulosic Fibres) industry’s response to what they themselves call ¨unprecedented call to action¨: MMCFs such as Viscose/Rayon, Lyocell, Modal and Cupro constitute the second most important group of cellulosic fibres after cotton, with an annual production volume of around 6.7 million tons annually - or approximately 6.2% of the total fibre production volume. Prior to COVID-19, MMCF volumes were expected to increase rapidly over the next 15 years, possibly reaching 10 million tons annually.